Good Morning. Puerto Rican superstar Bad Bunny faces backlash from conservatives for criticizing ICE at the Grammys, one week before headlining the Super Bowl.

We also share a Hormozi’s unorthodox productivity hacks, SNL UK edition, and sled dog cam (forwarded this email? Join 523K readers).

Bad Bunny said "ICE out" during his Grammy acceptance speech Sunday, drawing standing ovations and controversy one week before his Super Bowl halftime performance. Conservative influencer Emily Austin called the statement "irresponsible and divisive." Billie Eilish wore "ICE OUT" pins protesting Trump's immigration policies. Bad Bunny won three Grammys including album of the year, becoming the first Spanish-language artist to win (Billie Eilish backlash).

President Trump called Bad Bunny's halftime selection "absolutely ridiculous." Conservative commentators criticized his Spanish-only lyrics and declined U.S. mainland tour. Turning Point USA announced counter-programming featuring Kid Rock. Polls show a majority of Americans now believe ICE has gone too far. NFL Commissioner Roger Goodell defended Bad Bunny as "one of the great artists in the world."

Bad Bunny's 2024 Puerto Rico residency generated $196 million for the island. He dedicated his Grammy win to people who left their homeland to follow dreams. Democratic senators praised his performance. White House spokeswoman criticized "Hollywood elites" without naming Bad Bunny directly. Trevor Noah joked about moving to Puerto Rico; Bad Bunny reminded him Puerto Rico is part of America.

Anthropic debuts Super Bowl ads mocking intrusive AI advertising, directly challenging OpenAI's recent decision to introduce ads into ChatGPT. The 30-second spot parodies AI responses interrupted by product promotions, ending with "Ads are coming to AI. But not to Claude." OpenAI announced plans to test ads within ChatGPT despite previously warning such integration could erode user trust.

Tech companies spent $333.6 million on broadcast TV ads for AI offerings in 2025, up 43% year-over-year, while digital spending tripled to $426 million. Thirty seconds of Super Bowl ad time costs over $8 million. Anthropic, founded in 2021 by OpenAI alums including Dario Amodei, has 800 million fewer weekly users than OpenAI but leads in business customers (sample ad).

Anthropic president Daniela Amodei called introducing ads "exploitative" given users share personal and medical information. The company pledges to keep Claude ad-free, though this doesn't rule out future advertising outside the chatbot experience. AI search ad spending could reach $25.93 billion by 2029.

Justin Bieber performed at Sunday's Grammy Awards wearing boxers from his Skylrk accessory brand, which launched in July and sold out overnight. Sydney Sweeney announced her lingerie line Syrn last week, promoting it by hanging bras from the Hollywood sign. Kim Kardashian launched controversial faux pubic hair thongs through her Skims brand in October.

Experts note celebrity clothing lines involve higher risk than celebrity tequila brands, which have proliferated since 2013. George Clooney sold his Casamigos tequila for over $1 billion. Clothing requires managing fit variations, seasonal inventory, and ongoing design development, unlike spirits' one-time formulation.

The celebrity tequila market may have peaked as Gen Z consumers drink less alcohol. UCLA professor Olav Sorenson explains spirits marketing relies heavily on psychological perception, while clothing faces practical manufacturing and distribution challenges that limit celebrity entry into the market.

Winter darkness poisons your soul with manufactured problems that vanish when spring arrives. Unlike other seasons, winter's enjoyment requires effort. Summer needs no Christmas because it already delivers natural beauty. Winter demands strategic intervention to remain bearable.

Cozymaxxing: Retreat indoors with quality lighting, candles, and comfortable furnishings. Good interior design matters most when you're trapped inside seeking warmth and comfort.

Shopping: Replace sun-derived serotonin with retail therapy. You improve yourself, stimulate the economy, and get social interaction without freezing. Winter fashion offers more creative options through layering.

Travel anywhere: Breaking routine matters more than reaching warmth. Foreign cities in winter still provide novelty that disrupts the dark commute cycle. Skiing combines flight with meaningful chairlift conversations.

Embrace darkness: Watch scary movies, read Stephen King, take atmospheric walks with lo-fi beats. Organize closets and fix broken things. Visit museums, theaters, operas when sunshine doesn't compete for attention. Winter becomes your preparation cocoon for better seasons ahead.

Full list here.

Alex Hormozi rejects biohacking trends and complex morning routines. For eight years, he woke at 4am and worked immediately. His approach: plan three tasks the night before, then execute without elaborate rituals or productivity theater.

Daily habits include:

Hormozi warns elaborate routines become superstitions and crutches. He prioritizes resilience over rituals, believing quality sleep enables better decisions. Simple systems beat productivity hacks that waste time feeling productive without delivering results.

Watch video.

▲ U.S. Iran talks scheduled Friday in Oman after U.S. shoots down Iranian drone threatening vessel seizure

▲ Savannah Guthrie's 84-year-old mother disappears from Arizona home with red splatter indicating possible abduction Sunday

▲ Washington Post lays off 300+ journalists, cutting 30% of workforce to focus on national politics and business

▲ Saturday Night Live UK reveals 11-member cast for six-episode series launching March 21 on Sky network

▲ Malaria mosquito DNA marker discovered enabling insecticide resistance detection to improve bed net effectiveness in Africa

Alex Honnold’s climbing playlist [Post]

Ryan Coogler’s coffee obsession [Video]

Every film homage in Zootopia 2 [Video]

Sled dog camera point-of-view [Video]

Celebrating 100 years of BHM [Blog]