Good Morning. Tim Cook calls the chip crunch a hundred-year flood, and it could push your next iPhone $270 higher. We break down why AI is the cause.
Plus, Apple's price warning, a fast-food throne toppled, and Tim Ferriss's death-coin trick (forwarded this email? Join 523k readers).
TOP STORY TODAY
iPhone Price Jump
Apple will raise prices across its product lineup, CEO Tim Cook confirmed yesterday, calling the hikes unavoidable. Surging costs for memory and storage chips, driven by AI server demand, have made the situation unsustainable for the company.
Prices for memory and storage chips have quadrupled since last year as AI giants ramped spending. Maintaining margins could add roughly $270 to the next iPhone Pro, pushing one model toward $1,299 by one estimate (WSJ).
Cook said Apple may tap cash reserves to boost supply but won't build chip factories itself. He likened the swing to a hundred-year flood, unmatched in his 40-year career. Some chipmaker stocks have soared 4,600% in twelve months.
Mangione's Psychiatric Gamble
Luigi Mangione will mount a psychiatric defense at his state murder trial in the killing of UnitedHealthcare CEO Brian Thompson, a New York judge announced Wednesday. The strategy effectively admits the shooting while arguing mitigating circumstances.
His lawyers claim Mangione suffered extreme emotional disturbance during the December 4, 2024 attack. If jurors accept that argument, they would convict him of manslaughter, carrying up to 25 years, rather than murder, which could mean life.
The judge warned defense attorneys they are close to losing the option after failing to detail what triggered the disturbance. Prosecutors need that information before evaluating Mangione themselves. The defense is unavailable in his separate federal case.
Caitlyn Clark’s Nike
Caitlin Clark unveiled her first signature Nike sneaker, the Caitlin 1 (photo), yesterday. The Indiana Fever guard becomes the fifth active WNBA player with a signature shoe from a major brand, ending years of fan anticipation.
The shoe launches October 1 at $140 in North America and $135 elsewhere, alongside an 18-piece apparel line. Clark helped design it, hiding Easter eggs that nod to her number 22 and her three-point shooting.
She joins Angel Reese, Breanna Stewart, Sabrina Ionescu, and A'ja Wilson with major-brand signatures. The launch caps an eight-year, $28 million Nike deal Clark signed in 2024, and the shoes could debut on court later today. Inside the design, here.
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Summer reset we're starting this week
Be honest about how summer usually goes. It starts with big plans and ends with everyone on a screen in a different room, wondering where June went. It does not have to. The trick is having the list ready before the boredom hits, so "I'm bored" turns into "pick one."
We built that list: 100 fun things to do together, from sprinkler runs to stargazing, sorted so you can grab one in ten seconds. Father's Day is Sunday, which makes this the perfect week to start. Print it, stick it on the fridge, and let your kids cross them off all summer. Showing up beats buying something every time.
Get the checklist (free download): 100 summer activities for parents and kids, sorted so you can pick one in seconds
Procrastination fix we're trying today
Tim Ferriss spends what he admits is a ridiculous amount of time reminding himself he is going to die. It sounds morbid. It is his best productivity tool. The reason we put off the hard conversation, the big ask, the scary move is that we quietly assume we have unlimited tomorrows. Ferriss (and Ryan Holiday) keeps a memento mori coin on his desk, a physical reminder that he does not.
The result is urgency: the important but uncomfortable thing gets done today instead of someday. His sharpest version is a question. When you catch a good ordinary moment, ask what you would pay on your deathbed to live it again. Suddenly today stops feeling infinite, and you act like it.
Watch him explain it in this video: Tim Ferriss on using memento mori to turn "tomorrow" into "today" and get the hard things done
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Fun Links
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World Cup visitors love these US foods [List]
FDA-cleared hair-growth technology [Partner*]
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The iconic Ferris Bueller house, today [Blog]
How to be a super communicator [Video]
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