Good morning. Thanksgiving is Thursday. You carved out time for this newsletter today—that small intentional pause is exactly the gratitude practice you're searching for. Keep it up.

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The Wall Street Journal analyzed 5,000+ earnings calls through mid-November, finding executives increasingly optimistic about tariffs. Companies paid about 12% of import values as tariffs in October—10 percentage points higher than January but below headline rates announced throughout the year.

Real tariffs proved lower than feared. Companies secured exemptions, raised prices, and restructured supply chains. Ford cut its tariff impact estimate from $2 billion to $1 billion. Hershey gained cocoa exemptions after initially projecting $200 million in new exposure.

Trump rolled back duties on beef, coffee, cocoa, and Brazilian agricultural products ahead of midterm elections. Supreme Court justices questioned his tariff authority. Companies passed roughly two-thirds of costs to consumers. Trump tariff updates.

Google's Gemini 3 model launched this week, surpassing ChatGPT and competitors on industry benchmark tests. The AI chatbot outperformed rivals on tests involving expert knowledge, logic, math, and image recognition. Employees conducted months of internal testing before release (WSJ).

Google struggled after ChatGPT's 2022 debut but gained momentum with Nano Banana's August launch, growing from 450 million to 650 million monthly users. ChatGPT still leads with 800 million weekly users. Alphabet shares rose 50% this year, market value hitting $3.6 trillion.

Gemini 3 powers Google's AI Mode search feature, with U.S.-wide availability planned soon. The model outperformed Anthropic's Claude on most benchmarks, taking second place only in coding tests. Video analysis and samples here.

James Patterson's The Last Days of Marilyn Monroe (out Dec. 1) revisits the actress's 1962 death at age 36. The bestselling author believes Monroe was "probably murdered," citing her connections to President Kennedy, Robert Kennedy, and Mafia figures.

Monroe was found dead in her Brentwood home with pill containers nearby. Patterson notes the autopsy was incomplete and a detective believed the scene was staged. The book includes imagined dialogue despite being marketed as "true crime."

Patterson is shopping adaptation rights and planning more "Last Days" books on figures like Elvis and Putin. His nonfiction work includes Jeffrey Epstein, the Idaho Four, and Tiger Woods.

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Move over, thread count—hydration is luxury hospitality's latest obsession. Water sommeliers like Martin Riese are curating H2O menus for Michelin-starred restaurants, while properties like Conrad New York Downtown install $5,000 Kara systems that source water from air.

Evian Resort's newly renovated spa dedicates 18,000 square feet to celebrating water's 15-year Alpine journey through hydrotherapy circuits and mineral-infused treatments.

With A-listers launching water brands and hotels ditching plastic bottles for sleek, touch-operated dispensers with antimicrobial finishes, premium hydration has become the ultimate amenity—proving water isn't just water anymore.

Read article | Upgrade your H20*

Thanksgiving cards embody a true “go-giver mentality.” They arrive when gratitude matters most, not buried in December's avalanche of greeting cards. Less competition means higher visibility. Your thoughtfulness stands out, strengthens relationships, and positions you as someone who thinks differently. Plus, recipients actually remember who sent them. Strategic timing beats seasonal noise every time.

▲ Trump opposes $6.2B Nexstar-Tegna merger warning it would "enlarge" NBC and ABC to 80% reach

▲ NCAA rescinds pro sports betting rule for athletes after Temple guard placed dozens of bets against own team

▲ Ukraine to cede 20% of territory including Crimea, abandon NATO membership by Thursday, under Trump plan

▲ UK launches two puberty blocker trials after NHS ends routine treatment citing "insufficient evidence" from Cass review

▲ Epstein's lawyer and accountant control $100M estate, both set to inherit millions as 1953 Trust beneficiaries

Awesome Die Hard DIY ornament [Video]

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Viral buffet-style chafing dishes [Gear*]