Good Morning. The man accused of setting up Tupac's killing confessed in a memoir. Prosecutors are reading it back. Missed yesterday? Our most clicked link: F. Scott Fitzgerald’s 22 favorite books
Also: we're asking what you want more of. Two minutes, and we read every response.
TOP STORY TODAY
Tupac Trial Begins
Jury selection began Monday in Las Vegas for Duane Davis, 63, accused of orchestrating Tupac Shakur's 1996 killing. The trial is expected to last about a month, nearly 30 years after the shooting.
Shakur was shot in a BMW near the Strip with Suge Knight driving. He died six days later at 25. The case went cold until Davis published a tell-all memoir in 2019 (the book).
Prosecutors are not claiming Davis fired the shots and plan to call up to 45 witnesses. The three other men in the Cadillac that night have all since died, meaning the trial likely won't reveal who pulled the trigger.
Trump’s Vaccine Overhaul
President Trump signed an executive order Monday calling for fewer routine childhood vaccines. The order would cut the list of universally recommended shots to 11 and split the MMR vaccine into three separate doses.
Trump linked vaccines to rising autism rates during the signing. Decades of research have found no such connection. The order also directs the Justice Department to investigate states over vaccine exemption rules (the autism argument).
A federal judge blocked similar changes in January. Legal challenges are expected again. Insurance coverage stays unchanged, though splitting MMR means more office visits, and the US is logging its worst measles year in decades. Some doctors are pushing back.
Hottest Month Ever
The Lower 48 just recorded its hottest month in 132 years of record-keeping. July averaged 76.9 degrees, edging out the Dust Bowl's July 1936, the National Oceanic and Atmospheric Administration said Monday.
That shows up on the bill arriving now. Households are projected to spend about $792 on electricity this summer, up 10.5% from last year and nearly 40% since 2020. Utility debt nationwide is nearing $25 billion.
The driver was nighttime lows, which broke the old record by 0.7 degrees, meaning air conditioners never got their overnight break. Forecasters expect above-average heat through August. Alaska was the lone exception, its coolest July since 2008.
TOGETHER WITH CUKER
Traffic went up 50%. Sales went up 60%.
That gap is the whole business.
OluKai makes premium leather sandals in a category flooded with cheap ones. Their problem wasn't the product — it was that nothing online conveyed why theirs cost more. You can't feel craftsmanship through a thumbnail.
So Cuker rebuilt it around the thing itself. Large imagery that showed texture and stitching. Mobile-first, because that's where people actually shop. Real story behind the brand instead of spec sheets. Then search and email to bring people in.
Here's what that spread means: they didn't just buy more visitors — they made each one worth more. Anyone can sell you traffic. Almost nobody improves what happens after the click.
Please support our sponsors!
GET 1% BETTER
The Same Advice Can Save You or Sink You
Chris Williamson recently broke down “grind slop” as follows: guidance never lands evenly.
"Stop making excuses, work harder" is rocket fuel for the guy who genuinely coasts. It's poison for the guy already grinding himself into the dirt at 5am.
"Be kinder to yourself" is a lifeline for the perfectionist tearing himself apart. It's a permission slip for the man who lets himself off the hook daily.
Same words. Opposite outcomes. The difference isn't the advice — it's who picked it up.
Which is why the people who least need a piece of advice are usually the ones who overdose on it. And the ones who desperately need it are somehow immune.
So stop asking what works.
Ask what works for me, right now.
Then go find that. The searching is the noble part.
A Boring, Yet Effective Way to Lose +40 Pounds
One woman ate essentially the same meal for seven years. Lost 40 pounds. Kept it off.
Build one bowl, the same way, every time:
Starch — potato, rice, sweet potato
Half a plate of vegetables — frozen counts, raw counts
Palm of protein
Thumb of fat — no more
Hot sauce — make it taste like something
Then pick four dinners you actually like and rotate them. Forever.
Variety makes you eat more. Decisions wear you down by 6pm. Kill both and the weight comes off without willpower.
Write the four down tonight. [Watch how she does it]
TRENDING
5 Stories
▲ Check your fridge: Taylor Farms salsa and guacamole pulled from Walmart, Target, Trader Joe's, Whole Foods
▲ Zuckerberg's manifesto argues open-source AI is the only way Silicon Valley beats Chinese labs
▲ Harry Potter fans force £430m undersea cable to reroute around fictional elf Dobby's beach "grave"
▲ Nursing homes average $10K monthly, pushing families toward $800 AI monitors that listen for falls
▲ Flock Safety grew to $8.4B in under a decade selling AI cameras that log every passing car | Privacy groups concerned
TOGETHER WITH BELAY
Make tax season simple.

Tax season doesn't have to mean wondering if you have the right forms, second-guessing your deductions, or scrambling to pull everything together before the deadline.
With BELAY’s tax prep support, you can approach tax season with confidence. Stay organized with one centralized place to gather and check off your documents, keep track of valuable deductions like HSA contributions, education expenses, and childcare credits, and lean on experienced professionals who make tax preparation accurate, efficient, and completely hands-off.
Download BELAY's free Personal Tax Checklist and start preparing with confidence, today.
Please support our sponsors!
Fun Links
Marketing help trusted by Jason Bourne [Partner*]
The 100 best film sequels ever made [List]
Obama launches a limited-run podcast [Blog]
The 1 thing dietitians say to cut back on [Blog]
The most commonly broken bones, ranked [List]
Looking back at the Kim Kardashian robbery [Blog]
Only 7 FDA-approved red lights in stock [Gear*]
Grow your audience and revenue: Join brands like AG1, Hims, BetterHelp. Reach +500K ambitious professionals who open 1% Better every morning. Apply here.


